Evaluation Q3

 

1. What have you learned from your audience feedback?
    

Before the video was completed I gave a questionnaire out to a class of media students to fill in about the themes and ideas for the project. The questionnaire included questions about the song’s target audience, music genres and categories and the mood and tone of the song in relation to the videos visuals. This feedback enabled me to create a production that would be popular amongst my target audience.

 After showing my finalised video to my class the audience feedback concluded that the narrative of my music video needed improvement. This may be because the artist is included in only a few shots and the video focuses more on artistic and abstract shots that I presented in the video. Furthermore, the continuity of my video needed improvement due to the different clothes the artist was wearing in the duration of the video and the evident difference in seasons portrayed (as there were shots with snow in and then shots of sunny days immediately after) which caused confusion to the audience. This was because the project was filmed over the course of 6-7 months.

Despite this it was discussed that the ‘lip-syncing’ aspect of my video was well done which was my intention in order to make the character appear to be a believable artist for this song.